Advertising in general have become more so kinetic and action-y in recent years. This is partly because the special effects have gotten better: It is possible to get action film affects a relatively small budget. But there are also perceived attention deficit problem: The company must have the concerns of the public not paying attention, or return the Puppy Bowl, and the quickest way is to attract attention (apparently) throw a can of Pepsi in someone's face.
Personally, I blame Terry Tate. In 2003, Reebok commercials on "Terry Tate, the linebacker" was so funny because of the unexpected juxtaposition of brutality in a grid white collar. Seven years later, said half of Super Bowl commercials as they tried an "Office Linebacker" for the couple. And some of them even managed - Pug bypass through the door was pretty funny - but after a while began to laugh a little hollow.
Now I realize it's a bit ridiculous to talk about violence in the ads of Super Bowl where football is a sport already violent enough. Cleveland Browns legend Otto Graham called "war without death." Recent scientific research has changed this line to read "war without death, but with debilitating brain damage." I also think it is a trickle by the fact that for more than a decade, Hollywood has been the main source of income for action movies. Advertising reefs pop culture - it's a nice way to say, the fly, which are popular - and pop culture has become very violent, bloodless in a PG-13, which is completely safe for children.
PopWatchers, you were struck by all stuffing violence? This will not bother you at all, or did I become my parents? Seriously, what if the girl suffered brain damage jogging? And if they become unemployed and has no insurance to cover his brain surgery? This is not Sweden! We do not care Communist!
